Determination Of Attitude Using Games And Purchase Intentions In E-Commerce
نویسندگان
چکیده
This study aims to analyze the determinants of use games and intention buying in e-commerce. The data used is quantitative, with population Indonesian people who have played was collected using nonprobability sampling method through Google Form 300 respondents. Structural Equation Modeling (SEM) Lisrel version 8.80. To produce a fit model, this correlated errors based on modification indices. Thus, concluded that utilitarian benefits time/effort do not affect their attitude toward gaming use, but hedonic social values has positive effect buying.
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ژورنال
عنوان ژورنال: Jurnal Manajemen - Fakultas Ekonomi Universitas Tarumanagara
سال: 2023
ISSN: ['2549-8797', '1410-3583']
DOI: https://doi.org/10.24912/jm.v27i1.1035